It's not uncommon to have to wait for a table at a resturant during peak hours on a Friday or Saturday night. While some restaurants don't take reservations and therefore make you wait, other restaurants invite you to call ahead and inform them of your party's arrival. For this reason, it's understandable why those working in the restaurant find themselves frustrated when patrons who have reservations fail to show up. This prevents the restaurant from seating customers who are there as well as loses potential business by not seating those who walked in.
One popular restaurant in Los Angeles decided to take a stand against "no shows" by calling them out - by name - on Twitter. Restuarant Manager Noah Ellis of Red Medicine got the idea after losing "a bunch of prime tables" on Saturday nights from 7:30-9:00 p.m. Instead of letting it slide, Ellis took his aggravation out on social media and prompted a flurry of responses.
Some people applauded the restaurant for taking a stand against a problem felt by many resturants all over. Others thought this action was embarassing to the patrons and unkind of the restaurant. Instead, Red Medicine put out a statement saying:
"Most diners don't realize the impact no shows make on a restaurant. Losing numerous prime tables, besides hurting a business, is not fair to the guests who take an earlier or later reservation than they wanted originally. We've tried many solutions, including overbooking and taking credit cards. We've considered a ticketing system as well as taking and walk-ins only. In the end, there's no right answer, however at this time we will continue taking reservations. The type of restaurant we've become merits it. Whether people agree with our reaction, we hope that it brings attention to how all restaurants are impacted by no-shows."
As a student of online restaurant management courses here at Ashworth College, what do you think of the reaction by the restuarant?